Programmatic Campaign Manager

Location Atlanta, Fulton, Georgia
Published: about 2 months ago

​We are looking for a seasoned Buyer with a demonstrated track record of delivering successful digital marketing programs for major brands and agencies. He/she has a passion for analytics, creativity, and technical details! This individual goes above and beyond in their day-to-day, strives to consistently exceed the expectations of their clients and fellow team members, and wants to help further the team expertise. This individual thrives in a fast-paced, ever-changing marketplace that requires smart decisions and an eye for small changes that can become big waves. The right person for this role must be very detail-oriented, a strong communicator, collaborative, and a quick problem-solver.

Responsibilities:

• Flawlessly create and launch video campaigns across multiple platforms including and not limited to YouTube, Google Video Partners, Facebook, etc.

• Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations

• Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution

• Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns

• QA and validate the accuracy of campaigns of junior campaign members

• Act as the technical point of contact for internal teams and clients

• Communicate new product updates/features and value to internal teams

• Team up with Account Management to develop upsell strategy to clients with the use of data & analytics, marketplace trends, and new features/products

• Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy on campaigns

• Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends

• Serve as a role model to junior team members, and serve as an escalation point and solution provider

Qualifications:

• BA/BS

• 2+ years of YouTube, SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience

• 1+ years of YouTube Google Ads experience required

• Bonus points if you are AdWords, YouTube, and/or Facebook certified

• Passion and knowledge of the online video space including marketplace trends, including 3rd party research partners, DMPs, and studies

• Keen eye for data and analytics

• Have an entrepreneurial spirit and drive to test creative buying techniques

• Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats

• Knowledge of Excel calculations, pivot tables, and graphs

• Strong interpersonal communication skills in-person, on the phone, or virtually

• Proactive in catching issues and creating solutions before they escalate

• Creative and solution-oriented individual who can also be resourceful

• A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline

• Highly organized and detail-oriented professional

• Collaborative individual who can work in a team and independently with little supervision

• Above all, possess the highest levels of professionalism, integrity, and ethics