Director, Channel Strategy

Location Atlanta
Discipline: Marketing
Job type: Permanent
Published: 4 months ago

Develop and implement customer specific programs and strategies to ensure the brands of choice for the company's designers and customers. 


  • Maximize brand share within each channel by driving performance through designer engagement, showroom excellence and identifying and executing channel programs.

  • Lead the Customer Strategy team and drive employee development and engagement. 

  • Align with sales and marketing leadership to set customer-specific strategy for all channels. Translate strategy into actionable plans, projects, and programs.  

  • Define, enhance, and manage customer touch points such as designer websites, POP, selling centers, co-op, retail display programs, email campaigns, etc.

  • Design and execute market research and data analytics to answer critical channel questions and make fact-based decisions.  

  • Strategically partner with customers to expand their share in the category.

  • Develop, measure, and drive critical KPI’s including channel revenue, designer and customer satisfaction, market share, and showroom impact.  

  • Manage and leverage a complex department budget.

  • Project manage channel programs.


  • Bachelor’s degree in marketing, communications, or related field.

  • 7+ years of experience in marketing and sales, preferably with product and/or category management experience.

  • Excellent people management and team building skills.

  • Experience working with big-box retailers. 

  • Superior oral and written communication skills.

  • Excellent project management and budgeting skills with deadline orientation and focus. 

  • Proficiency at developing integrated, multi-discipline marketing plans.


  • Master’s degree in business, marketing, communications, or related field.

  • Building products experience.